Jollibee’s famous Chickenjoy has once again captured the hearts and taste buds of Americans, earning the title of the best fast food fried chicken in the U.S. for 2025 according to USA Today’s 10Best list. This marks the second consecutive year the Filipino fast-food giant has outshined iconic brands like Popeyes, KFC, and Chick-fil-A, reinforcing its growing influence and appeal across the country.
Jollibee’s Rise to the Top and What Makes Chickenjoy Special
With about 100 outlets in North America and over 1,700 worldwide, Jollibee is now recognized as the largest and fastest-growing Asian restaurant company globally. USA Today editors, along with quick-service dining experts and public voters, praised Jollibee for several standout features:
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Chickenjoy’s crispy golden exterior and juicy, tender meat provide a flavor-packed experience, enhanced by Jollibee’s signature seasoning and paired perfectly with its silky gravy.
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It topped a competitive list in 2025 where runners-up included Guatemala’s Pollo Campero and Lee’s Famous Recipe Chicken from Ohio.
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The recognition reflects Jollibee’s success in blending crave-worthy comfort food with joyful customer experience across cultures, appealing strongly to diverse American palates.
Fans have shown overwhelming enthusiasm, with many taking to social media to celebrate the back-to-back achievement. The brand’s official channels rejoiced with messages like “WE LOVE YOU JOLLIBEE FAMILY!!!” thanking its loyal customers and USA Today for the honor.
Looking Ahead: The Impact of Jollibee’s Growing Popularity in the U.S.
Jollibee’s consecutive wins are more than just awards—they signify a powerful cultural and culinary influence gaining momentum in the American fast-food scene:
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Their ability to maintain quality and flavor consistency while expanding rapidly underpins this success.
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The win energizes the brand’s plans to open more locations, including highly anticipated spots in San Francisco and other U.S. cities.
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For fans, Chickenjoy is more than just fried chicken; it’s a comforting, flavorful experience that connects them to Filipino culture and community.
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The brand’s focus on juicy, flavorful fried chicken served with unique sides and gravy differentiates it in a crowded market.
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This recognition strengthens Jollibee’s position as a beloved fast-food contender and signals continued growth for Asian cuisine in mainstream America.
The excitement surrounding Jollibee’s Chickenjoy showcases how quality, taste, and cultural connection can win customers’ hearts and palates across borders.