Gateway position and inherent advantages
In the resort tourism industry, gateway locations are always considered the first point of contact for shaping the visitor experience, and also the first to benefit when the underlying ecosystem enters a robust operational phase.
This trend is clearly evident in Bai Chay – the most dynamic tourism center in Quang Ninh . Located on the main connecting axis to the heritage area, Halong Marina has emerged as one of the first and most prominent destinations that tourists encounter when visiting this leading tourism hub in the North. It currently boasts a community of over 20,000 residents and an established ecosystem of resorts, commerce, and entertainment, featuring numerous international brands such as InterContinental, Sailing Club, and Lotte.
Located at the beginning of Peninsula 1 and facing Hoang Quoc Viet Boulevard, the Prima Bay twin towers developed by BIM Land boast one of the most strategic locations at Halong Marina. This is a prime spot to attract tourists from Hanoi and surrounding provinces to Bai Chay, while also providing direct access to the vibrant tourism, resort, and entertainment ecosystem operating in the area.
The gateway location and seamless destination experience not only enhance the attractiveness of the stay but also create a favorable foundation for future operational development.
Prima Bay's gateway location not only serves as a central hub for welcoming guests but also provides perfect connectivity to the existing amenities of Halong Marina. Within a radius of approximately 10 minutes, guests can easily access Lotte Mart shopping center, the waterfront plaza, the marina, the musical fountain lake, and the area's large-scale entertainment complexes.
In the future, the Hanoi-Quang Ninh high-speed railway is expected to further shorten the distance between the capital and the heritage region, contributing to the expansion of the resort and second-home tourism market. With its advantageous location at the gateway to Halong Marina, Prima Bay possesses many opportunities to capitalize on the increasing influx of tourists and accommodation demand during Quang Ninh's rapid development.
Prima Bay: Ahead of all expectations
Besides its gateway location, Prima Bay also possesses a unique advantage that is hard to replicate at Halong Marina: multi-layered bay views. From Ha Long Bay, the Yacht Club marina, the Halo Bay Show water show, to Hoang Quoc Viet Boulevard and the natural greenery of Hung Thang Mountain, each view reveals a different facet of the developing coastal city.
This advantage is fully exploited in the project's design philosophy. Under the leadership of architect Massimo Mercurio – one of the world's top 31 architects – and the Mercurio Design Lab team, the two elegant Italian-designed towers serve as gateways to Ha Long Bay, optimizing natural light, expanding views, and harmoniously connecting with the bay's coastal landscape.
Apartments in prime locations also feature distinctive curved balconies and spacious open areas, enhancing the stay experience and future investment value.
Beyond just the apartment space, numerous amenities are strategically placed to maximize the advantages of the bayfront views. An infinity pool, water playground, observation deck, and relaxation areas on the upper floors are designed to enhance the bayfront experience for residents and visitors.
Meanwhile, the sky garden creates a unique inner landscape, bringing nature deep between the two towers and opening up multi-layered green views right in the heart of the project. The interplay between the bay landscape, the urban ecosystem, and the inner green spaces contributes to the sustainable appeal of the residential product in the long term.
Transforming advantages into investment value.
Leveraging its prime location, stunning views, and existing ecosystem, Prima Bay is developed with an optimal focus on maximizing operational efficiency, guest experience, and asset value.
The product structure is calculated based on actual market demand, with over 83% of the units being studio apartments ranging from 30 to 42m², designed in a hotel style and optimized for operational functionality.
The flexible internal transportation system, along with two separate reception lobbies at each building, contributes to improved operational efficiency and a better guest experience.
In addition, Prima Bay boasts an "all-in-one" amenities system and a professional management platform from BIM Estates Management. Simultaneously, it connects with BIM Land's network of accommodation management and operation partners in the Halong Bay market, giving owners access to a standardized and optimized operating model from the outset. In fact, many commercial service apartment projects within the Halong Marina ecosystem are recording positive operating results, demonstrating the growing appeal of the destination and the practical operational potential of the bayside accommodation model.
In real estate, valuable assets are often not found in fully established markets, but in locations where opportunities are more readily apparent than elsewhere. Situated at the gateway to Halong Marina, boasting expansive views of the heritage bay and developed to meet the real demands of the hospitality market, Prima Bay is one of the projects that simultaneously combines the advantages of location, experience, and exploitation potential in the next development cycle of Halong.
THU THUY