With a limited customer base, luxury cars often have lower liquidity than mainstream models, both in terms of resale value and the speed at which they find new owners. This is not a new story in the Vietnamese automotive market, but the rate of depreciation of the 2023 Audi Q5 in this article is still surprising.
The car, an S Line 45 TFSI Quattro model, is being offered for sale by a used car dealership in Hanoi. The seller states that this German car has approximately 60,000 km on the odometer and is being resold for 1.69 billion VND.
After 3 years of use, the exterior of the 2023 Audi Q5 S Line is still quite new, but it's possible the car has been carefully "pampered" before being put up for sale (Photo: Nguyen Nhat).
In 2023, the Audi Q5 S Line had a suggested retail price of 2.39 billion VND. Adding registration and licensing fees, the original owner estimated the total cost to be around 2.65 billion VND.
Thus, after 3 years of use, this Q5 has depreciated by 959 million VND. This amount is equivalent to the listed price of a C-segment SUV like the Mazda CX-5 "full" version (2.5 Signature with Sport package).
The Audi Q5 is positioned in the mid-size SUV segment, directly competing with the BMW X3 and Mercedes-Benz GLC 300 (Photo: Nguyen Nhat).
It's not just the Audi Q5; competitors in the same size, such as the BMW X3 and Mercedes-Benz GLC 300, also depreciate significantly in the used car market. For example, a 2023 BMW X3 M Sport with only about 12,000 km on the odometer is being offered for sale at 1.9 billion VND by a dealership in Ho Chi Minh City, even though its original list price was 2.439 billion VND.
According to experts, the difficult economic situation is the main reason affecting the transaction prices of luxury cars in the used car market. Reduced purchasing power has forced used car businesses to drastically lower prices in order to attract customers.
The 2023 Audi Q5 S Line boasts several notable convenience features such as a 16-speaker Bang & Olufsen sound system, wireless phone charging, Apple CarPlay/Android Auto connectivity, etc. (Photo: Nguyen Nhat).
In terms of performance, the 2023 Audi Q5 S Line is equipped with a 2.0L turbocharged gasoline engine, paired with a 7-speed S-Tronic automatic transmission and Quattro all-wheel drive. This configuration produces a maximum power of 245 horsepower and a maximum torque of 370 Nm.
This is also a point of interest for those who prefer a more exhilarating driving experience, because the new generation of the Audi Q5 (2026 version) has been refined to prioritize fuel efficiency, resulting in reduced specifications of 196 horsepower and 340 Nm, despite still being equipped with a 2.0L turbocharged engine. In return, the 2026 Q5 boasts several notable upgrades in design and comfort features.
However, the suggested retail price of the 2026 Audi Q5 has increased quite significantly compared to the previous generation, starting from 2.849 billion VND.