Hoi An (Da Nang City) has just been named by Time Out magazine (UK) as one of the top 51 most beautiful destinations in the world in 2026, thanks to its ancient beauty and rich cultural experiences.
According to Time Out, a magazine specializing in lifestyle, food , travel, art, and entertainment, Hoi An's appeal lies not only in its scenery but also in its slow, intimate pace of life. Visitors can start their day by sipping coffee, cycling through rice fields, or observing the daily lives of the locals.
The old town, with its characteristic yellow-painted houses, narrow streets marked by time, and the vibrant glow of lanterns at night, creates an emotionally rich scene where visitors can not only admire but also experience it firsthand.
The magazine also praised Hoi An's ability to maintain a natural connection between its heritage and contemporary life. The local cuisine is not just about familiar dishes, but also about cultural stories and memories preserved through generations.
The diversity of experiences offered is also a factor contributing to Hoi An's high ranking. In just a short trip, visitors can transition between many different atmospheres, from the ancient town and traditional craft villages to peaceful countryside or riverside and coastal areas.
Being included in Time Out 's list is not only a recognition of Hoi An's appeal, but also creates a positive media effect internationally. With a wide network of readers in Europe, the US, and Australia, this destination has more opportunities to reach high-spending international tourists.
Appearing on the ranking also contributes to increased recognition and reinforces Hoi An's image as a destination rich in identity, friendly, and full of experiences, attracting tourists to stay longer and interested in local culture.